1. Where is your audience? You need to be there.
The best tip regarding social media marketing is to use the platforms where your audience is. If you are targeting B2B, LinkedIn could be the suitable space for you; however, if you are looking for a demographic of 18-23-year-olds, Instagram and Snapchat could be where you need to be focused.
Once you are on the right social media platform, you can have the opportunity to connect and engage with your target audience. This, in turn, will help drive sales for your business.

2. Invest in Social Media Influencers
Influencer marketing is a popular tool as the amount of trust people place in influencers is comparable to the trust placed in their friends. This is an excellent opportunity for social media influencers to strategically feature your product or service in their posts on Instagram, Facebook, Twitter, etc. Supplying the social media influencer with a discount code is a great way to drive further sales and build brand awareness within your target audience.

3. Brand Advocates
If you don’t want to align with social media influencers, you can engage with your existing customers and ask them to be brand advocates. You can do this by enticing them to promote your product or service in return for free or discounted products/services. It is worth investigating which customers are already sharing content about your brand and reaching out directly to them.

4. Implementing user-generated content
Regarding social media marketing, it is imperative to make the most out of content created by other customers to help build brand awareness and brand loyalty and drive further sales. This is a cost-effective and straightforward marketing tool as you can encourage customers to share their photos and reviews online through Facebook, Instagram, Twitter, etc. Implementing user-generated content is an excellent way to increase loyalty with your target audience and add credibility to your brand through your current social media platforms.

5. Invest in social media marketing
Regardless of which social media platforms you use, they all can create ads or promote your content. By doing this, you will ensure higher visibility for your brand within your target audience, and this increased visibility will help drive sales from your social media platforms. An example is through Facebook ads to promote a new product or service or perhaps a promotion or sale that you were going on. You can advertise through Instagram stories in addition to traditional advertising and boosted posts.